Yes — absolutely.
Publishing PR in the media is the first step. Promoting the published PR through social media multiplies its impact.
When you share your PR news on platforms like LinkedIn, Instagram, Facebook, YouTube, or X (Twitter), you achieve three major advantages:
Extends Audience Reach
Media platforms have their own readers, but when you share the news on your social media:
- Your followers see it
- Your staff, partners, and customers can reshare it
- New potential customers discover it
This turns one article into thousands of organic impressions without extra cost
Builds Strong Brand Credibility
When people see:
“A reputed media published news about the company”
—it automatically builds trust.
Sharing PR articles on social media works like third-party validation, which is more powerful than self-promotion.
It creates the impression:
If media recognizes the brand, the brand must be credible
Increases the Lifespan of PR
Media articles may stay visible for a few days, but once shared on social platforms:
- It stays permanently on the timeline
- It can trend again when reshared later
- It can be reused in newsletters, stories, YouTube shorts, reels, blogs, etc.
Each PR article becomes a reusable marketing and branding asset
Ideal Flow
To get the best results:
1️⃣ Publish PR in media
2️⃣ Share links/screenshots/videos on social media
3️⃣ Tag related individuals, partners & location pages
4️⃣ Boost the post if required to reach specific audience
5️⃣ Add to website “Media & Publications” page
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